C. PERFORMANCE COOKIES
Performance cookies collect information about how our pages are used so that we can improve them in terms of attractiveness, content and functionality. These cookies help us, for example, to understand whether certain subpages of our website are visited, and which ones, and what type of content is of greatest interest to users. We record, in particular, the number of times a page is accessed, the number of subpages accessed, the time a user spends on our website, the sequence of pages visited, the keywords used to reach our website, the country, the region and, if applicable, the city from which the pages are accessed, as well as the number of mobile terminals that access our pages. In addition, we also record activities, “clicks” and movement made with the computer mouse, so that we can understand which areas of our website are of greatest interest to users. This way, we can adjust the content of our website to the needs of our users, in a targeted way, and optimize what we have to offer. The IP address of your computer, transmitted for technical reasons, is automatically anonymized and does not allow us to draw any conclusions about the individual user.
We reserve the right to use the information we obtain from cookies and an anonymous analysis of your usage pattern of our pages in order to display specific advertising for some of our products on our website. We believe this action benefits you, as a user, as we deliver advertising or content that we believe matches your interests based on your browsing behavior. Therefore, you will see less randomly displayed advertising and less content that is not of interest to you.
As a company, we voluntarily submit to self-regulation by the German Data Protection Board for Online Advertising (DDOW). You can find the self-regulation code applicable to our company and obtain more information at: www.meine-cookies.org/ddow.html .
The following performance cookies are used on our website:
|
Name
|
Description/purpose
|
Lifespan
|
|
SC_ANALYTICS_GLOBAL_COOKIE
|
This cookie recognizes whether a visitor has previously visited the website. This way, we can know what proportion of new users are on our website.
|
10 years
|
|
SC_ANALYTICS_SESSION_COOKIE
|
This cookie records which subpages the website visitor has visited in a session. This information is used to improve the website.
|
Session
|
|
_ga
|
This cookie collects information about how users use this website, for analytical purposes.
|
2 years
|
|
_gat
|
This cookie limits data collection if a page receives an excessive number of user requests. Some user requests are blocked and results are projected.
|
10 minutes
|
|
_gas
|
This cookie helps track information during the session (used as a “helper”).
|
Session
|
|
_gau
|
This cookie helps track user activity over an extended period of time (used as a “helper”).
|
2 years
|
|
_gat_UA-*
|
This cookie limits data collection if a page receives an excessive number of user requests. This ensures that site speed is maintained even in the event of overload.
|
2 years
|
|
_dc_gtm_UA-*
|
This cookie is intended to load scripts and codes for the website.
|
10 minutes
|
|
optimizeBuckets
|
This cookie stores the version of a website that was displayed to a user within the scope of an A/B test, in order to ensure that the advertising presented to the user is consistent.
|
10 years
|
|
optimizelyEndUserid
|
This cookie identifies an individual user through a timestamp and a randomly generated number.
|
10 years
|
|
OptimizelySegments
|
This cookie saves the audience and user dimensions (e.g. browser, campaign, device, etc.).
|
10 years
|
|
optimizelyPendingLogEvent
|
This cookie serves as a temporary cache until the server request to Optimizely can be sent.
|
15 seconds
|
|
optimallyRedirect
|
This cookie saves the original URL the user came from, to avoid redirection issues.
|
5 seconds
|
|
dwac_XXXX
|
This cookie is used for analytical purposes.
|
Session
|
|
_m3Kxxxxxx
|
This cookie saves the user's clicking behavior on the website in order to optimize the website – e.g. e.g., to recognize areas that are especially important to the user and that the user clicks on frequently.
|
2 years
|
|
Dwanonymous_xxxx
|
This cookie contains a clear tracking ID to identify a customer who is not logged in and logs in again. This cookie is used to display personal information to the customer in the online store.
|
6 months
|
